Digital Marketing Specialist
Rochester, NY
Full Time
Entry Level
We are looking for a passionate and results-driven Digital Marketing Specialist to join our growing team. If you have a strong understanding of digital marketing strategies and enjoy working with cutting-edge tools and analytics, we want to hear from you!
Key Responsibilities:
- Develop & Execute Campaigns: Create and manage digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and more.
- Analytics & Reporting: Monitor, track, and report on the performance of digital marketing campaigns using tools like Google Analytics, SEMrush, or similar.
- Social Media Strategy: Develop and implement social media strategies to increase brand visibility, engagement, and lead generation.
- Content Marketing: Collaborate with content creators to develop compelling, SEO-friendly blog posts, videos, infographics, and social media content.
- Email Campaigns: Design and execute email marketing campaigns, from segmenting audiences to analyzing performance.
- Stay Ahead of Trends: Research digital marketing trends, tools, and best practices to ensure strategies stay ahead of the competition.
- Collaboration: Work cross-functionally with the creative, sales, and product teams to align digital strategies with overall business goals.
Requirements:
- Experience: 2+ years of experience in digital marketing, including SEO, SEM, content marketing, social media, and email campaigns.
- Education: Bachelor’s degree in Marketing, Communications, Business, or related field.
- Digital Tools Expertise: Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketing tools (e.g., SEMrush, HubSpot, Mailchimp).
- Creative & Analytical Skills: Strong creativity paired with data-driven decision-making abilities.
- Content Creation: Ability to create compelling content for various digital platforms.
- Communication: Excellent written and verbal communication skills.
- Time Management: Ability to handle multiple projects and deadlines with a strong focus on quality.
Benefits:
- Competitive salary with performance-based incentives.
- Health, dental, and vision benefits.
- Professional development opportunities and ongoing training.
- Paid time off and holidays.
- A dynamic and supportive team culture.
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